This challenge is a joint initiative by Plan, Reckitt, DBSI,
PATH.org and CHRI uniting global health leaders with local innovators.
Together, we aim to scale transformative solutions in maternal and child health across India.
The first 1,000 days—from conception to a child’s second birthday—represent a once-in-a-lifetime window to shape lifelong health, cognitive development, and productivity. Through this challenge, PATH and CHRI are partnering with Reckitt to bring together technology, public health, and purpose to ensure every child gets a healthy start in life, and strengthen India’s future.
At Reckitt, our purpose to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world, aligns closely with the Government of India’s vision to ensure every citizen has access to quality and affordable healthcare. The launch of the Dettol Banega Swasth India – Maternal and Child Health Tech Accelerator with PATH reflects our belief that technology can be a powerful enabler in improving early health outcomes. By investing in scalable solutions that strengthen primary healthcare, we are supporting India’s journey toward universal health coverage and a more equitable future. This initiative is a testament to our long-standing commitment to nurturing healthier communities from the very start of life
Executive Vice President, South of Asia, Reckitt
At Reckitt, we are committed to driving systemic change in healthcare through purpose-led innovation and strategic partnerships. We believe that access to the highest standards of hygiene should be a right, not a privilege. Through the Dettol Banega Swasth India - Maternal and Child Health Tech Accelerator, in partnership with PATH, we aim to bridge the gap between innovation and impact. This initiative is about transforming bold ideas into scalable, real-world solutions that reach the last mile—strengthening systems, improving lives, and supporting India’s journey toward a healthier, more equitable future. Together, our success will continue to positively impact communities, building an ecosystem where health and hygiene are universally accessible.
Director, Communications and Corporate Affairs, South Asia, MENARP and Africa, Reckitt
The first 1,000 days—from conception to a child’s second birthday—represent a once-in-a-lifetime window to shape lifelong health, cognitive development, and productivity. Through this challenge, PATH and CHRI are partnering with Reckitt to bring together technology, public health, and purpose to ensure every child gets a healthy start in life, and strengthen India’s future.
Director Growth Operations - Asia, Middle East & Europe (AMEE) PATH
Dettol Banega Swasth India: More than a decade of impact
Since 2014, NDTV-Dettol have been at the forefront of a ‘Swasth’ change. Responding to the clarion call by Hon’ble Prime Minister Narendra Modi for a Swachh Bharat in 2014, NDTV and Dettol came together to launch this impactful campaign. For over a decade, the initiative has focused on driving behavior change through hygiene education, sanitation, nutrition, and preventive health care.
Dettol Banega Swasth India is a nationwide health movement rooted in hygiene and sanitation as pillars of good health. With its innovation, recognition, and impact, it drives India’s journey toward cleaner, healthier communities.
The campaign, led by Ayushmann Khurrana, promotes One Health, One Planet, One Future. It tackles WASH, maternal & child health, mental well-being, adolescent health, and sustainability, supporting India’s path to Viksit Bharat 2047.
The Dettol Banega Swasth India Maternal & Child Health Tech Accelerator Challenge, launched by PATH/CHRI with Reckitt, aims to identify and scale tech-driven solutions to improve maternal health, nutrition, early learning, and caregiving during the first 1,000 days of life—the most critical phase of child development. It’s a call for bold ideas to build a healthier, equitable future for every child.
To accelerate India’s progress in maternal and child health during the first 1,000 days of life by fostering, supporting, and scaling innovative, technology-enabled, and human-centric solutions that can be integrated into public health systems—ensuring equitable access, improved outcomes, and sustainable impact.
Contribute to a measurable reduction in maternal and child mortality and morbidity, and improved ECD outcomes, supporting India’s vision of Viksit Bharat with universal health coverage and equitable access to early childhood development services.
